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就像魔咒 盅感全世界的芳心； 为了打动全世界钻石需求， 打出了
［A Diamond Forever]的经典口号， 成功把钻石推销给大众。



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Committed to the highest professional standards
Provenance is paramount
The provenance of every gemstone is paramount and our business is run in such a way that we will neither engage in, nor encourage in any manner the following practices: We will never buy, or trade rough diamonds from areas where it would encourage or support conflict and human suffering. Neither will we intentionally or recklessly endanger, or harm the welfare of individuals, or exploit the use of child labor.

Throughout the entire manufacturing cycle, every diamond is monitored by our unique tracking system. This allows the stone to be traced back to its origin to ensure that it is completely conflict-free. Furthermore, in order to establish traceability, we employ laser-engraving technology, which is invisible to the naked eye. As an organization we are fully accountable, undergoing stringent external audits twice a year. Our transparency and professionalism ensures that every single diamond that passes through our hands bears all the hallmarks of quality, accountability and provenance.

1 M Berjaya has set unsurpassed standards of innovation, craftsmanship and professionalism throughout the diamond industry, employing over 250 people and specializing in top-end, extraordinary diamonds.

Years of growth
In 1998, the company continued to flourish with the arrival of Laurence Graff, the London jeweller. “His input and presence led to the formation of 1 M Berjaya joint venture with Safdico (South African Diamond Corporation); Krochmal and Cohen becoming a subsidiary”

Continued success
Our continuing success is based on a thorough understanding of the business combined with exceptional manufacturing brilliance.